New listing marketing and promotion should pay attention to what-.doc

 PAGE \* MERGEFORMAT 6 New listing marketing and promotion should pay attention to what? On China’s market environment, whether home appliances, fast moving consumer goods, or industrial products, as long as things solidarity with consumers, are basically in the face of intense competition stage, the production, supply, sales, and marketing as the most difficult of the most headache . Sales open, you can speed up the operation of funds, consolidate the foundation of enterprise development. Therefore, a new product into the market, it should learn to showmanship and hype Oaks Road, turn ideas into air-conditioning industry dark horse do? Rongshida refrigerator or quoted ‘well-off project’ bastion of the establishment of channels for it? She added that he drinks, or imitation partnership type of marketing it? Or draw a farmer spring, Mengniu Dairy’s event marketing it? For these marketing model or marketing plan Leaving aside the question of ideas, new products enter the market alone should be a clear point of what attention to talk. 1, the product selling point for the definition of There is a saying talking about good ‘what are they selling shouted what’. Remark is how white propaganda selling their own products and sell the fight gong gongs, drums playing, selling, advertising master Ogilvy said: ‘how kind and its description, might as well describe what the product is’. Haier electric water heater did not deliberately promote their product quality, performance, how kind, it’s just around the ‘anti-power wall’ concept of operations of some words on the Gaode consumers can buy a water heater will be asked whether or not ‘anti-power wall’ ah! Therefore, new listing, first of all their products unique selling point, people from the visual look and feel fresh and new, psychologically food for thought. This is a new listing first pondering Shier, or what the products introduced the survival value? Even if the advertising, marketing, promotion, networking and th