Nim Chi Temple Run Why invest 100 million failed to be implemented.doc

 PAGE \* MERGEFORMAT 9 Nim Chi Temple Run Why invest 100 million failed to be implemented In July 2007, Hunan Satellite TV hit show ‘Strictly Come Dancing’ section background map, the sudden emergence of a new face - Nim Chi Temple Run drinks. The giant who spent 10 million from the title ‘Strictly Come Dancing’, to the invitation to the World Cup ‘Howl door’ popular high-profile endorsement of Huang Jianxiang, Nim Chi Temple Run to the beginning of a magnificent entertainment show performances listed. One year on, a vigorous market, the Run-drink has been gradually attributable to silence. Today, the media rarely seen ‘Run’ voices, in the end it is difficult to get the Ying Zong. Let us recall what happened the year, and listed as Run to commemorate the anniversary of the bar. King locked in cough medicine herbal tea market, Prior to 2007, Wong Lo Kat herbal tea brands have only the operation of the national market. Through several years of strong promotion, termination intensive, Wong Lo Kat in 2002 to 180 million from sales soared to 4.0 billion sales in 2006; in 2007, coupled with box market, Wong Lo Kat is to reach sales of 90 billion. This is enough to make people jealous of all the beverage industry figures, Wong Lo Kat as a pioneer in the market has opened the door to a possession of the natural with the industry over the region. Even the cola giant has also developed new products ‘Health Workshops’ tea, cola’s market to compensate for shrinkage. According to incomplete statistics, in 2007 alone, including food, medicine, herbal tea beverage industry products, brand development, no less than 30. The Hermitage Run Nim Chi is just one of them. Nin Jiom into the herbal tea market, the reasons for self-evident. On the one hand, in the traditional cough medicine on the market, as the boss of the Nim Chi Temple is facing from the Pan Shou, Tai Chi and other opponents of the front blocking, and Nim Chi Temple’s influence in the new generation of people