New wine in old bottles - an innovative response to the autumn of 2003 rum Thinking.docVIP

 PAGE \* MERGEFORMAT 9 New wine in old bottles - an innovative response to the autumn of 2003 rum Thinking Spring and autumn every year or two degrees Celsius rum, is a long time to flourish the industry event, from a planned economy era has continued to this day. Can be divided into three phases: from 1955 to 1971 organized by the Government planning supply meetings; from 1972 to 1997 developed into sugar, wine, food industry, the three major commodity exchanges will be spontaneous, to multiple vendors to communicate supply and demand information, to promote the healthy and rapid development, has played an important role; from 1998 to 2003, due to China’s rapid economic and technological development, society has entered the information explosion, the era of surplus commodities, the role of rum also relatively lower , for many businesses and merchants, the rum is ‘tasteless’, ‘tasteless but wasteful to discard’. The key lies in how the participants of enterprises to innovate, to ‘look big’. Through innovative thinking, technological innovation, product innovation and functional innovation, the concept of innovation, packaging innovation, the image of innovation, marketing innovation, innovation in advertising, public relations and means of innovation, investment model innovation to achieve the ‘new wine in old bottles’, giving a new look the feeling, though many years of constant meetings (stage), but there are innovative performance of companies means (Performing Arts), participants can still arouse enthusiasm and concern, to promote corporate image, expand sales purposes. Advertising Innovation Rum in recent years, many manufacturers spend a lot of money for advertising, Bipin each other, mostly used in the rally and on the ground billboards, in the spring Chengdu rum left on the avalanche of ads I remember most is that Sri Lanka U.S. special noodle , because many manufacturers in advertisements for the ground war, but Sri Lanka is another way to fight U.S