New vista- Market segmentation glow new business opportunities for the media industry.doc

 PAGE \* MERGEFORMAT 5 New vista: Market segmentation glow new business opportunities for the media industry Competition in the market of swords, the media industry to Breakthrough? Horizontal marketing to seize the opportunities, the difference of achieving new vista. If the above-mentioned one couplet to describe the recent rise of the ‘health of the media’, is probably re-fitting. Recently, major hospitals in Beijing one after another appeared in LCD TV, above the rolling playing some medical information. Can not help but let’s eyes bright, then carefully pondering an original is a breakdown of the traditional media market a new area - Dubbed the ‘health of the media’, the original people had to wonder where the media are a pure land. As we all know, along with business marketing and the constant pursuit of the dissemination of information, has served as a corporate mouthpiece and close partners in the media industry, competition is increasing. On the one hand is all-pervasive types of advertising messages, while on the one hand it is you end up getting overloaded to the competition for those few extremely scarce the ‘rich’ corporate advertising market. So there is a ‘high degree of expansion of information and media competition deterioration of’ the strange situation. Should be on the mass media in China’s special market mechanism, probably more than anyone, but CCTV. But on the Focus Media, of course, each has its advantages. Rudderless at this time, refused to give ground is bound to appear in the same area of their territories, to compete with the time. In fact, stop and think carefully, this is also why? Sometimes you just expand a little lateral thinking, you will discover new vista, Journey Into Amazing Caves. You may have seen an early show at the airport departure and arrival flight information, such as plasma display panel may also be the last two years in a number of high-grade buildings in the elevator had seen a small LCD TVs, but also sh