New listing the price system and how to prepare-.doc

 PAGE \* MERGEFORMAT 10 New listing the price system and how to prepare? Moderator: Duff Invited guests: Longitudinal Zhida marketing company Shanghai Alliance Senior Consultant Jiang Yunfei Sichuan Pepsi-Cola’s director of marketing for the forest-jun Shanxi xinghuacun fen group Old amp;amp; Fils wine sales company Du Yuzhi Shandong Dezhou owned Gong Xiaodong Tong Trade Co., Ltd. Qiqihar Oils and Foodstuffs Co., Ltd. Ma Zhanqing Cause of action China Sugar Clinic: Great guests consultation Affecting prices, how many factors Moderator: Ladies and gentlemen, welcome to appear on Chinese candy Clinic! Current topics are: new market, the price system and how to prepare? In the development of a set of scientific and feasible pricing system prior to analysis it is clear the factors affecting the price is very necessary. Well, I call on you to talk about his own views. Jiang Yunfei: impact of the price of the following eight factors: (1) Brand and Price: If you are a brand new product to market, pricing can be added to the price where the intangible assets; the other hand, if you are unknown, we do not learn other people also scheduled for a high-priced brand-name. (2) core technology and price: The product’s core technology is the company’s biggest competition in the capital, if the company’s core technology is always the lead, can not be copied, your products can be set at high prices; If your core technology is not unique or there are no outstanding advantages, pricing, do not take into account the value of technology. (3) status and price of the industry: industry marketing monopoly who occupy any element of the initiative. In fact, a business industry status and the prices of their products have an important relationship, if you are an industry leader, your pricing can be more subjective considerations products in the market pricing; but if you are a follower of the industry on the and leaders should be compared, rather than simply considering