New Year and sales plan how to do-.doc

 PAGE \* MERGEFORMAT 10 New Year and sales plan how to do? Li Jie is a noodle company sales manager, since he served in that capacity three years, the annual sales plan has become his ‘compulsory’, and his marketing plan is not just writing is vivid, description of a specific, but also tend to integrate theory with practical strategies and real simultaneously, figures and tables pronged, well guided his marketing team to carry out an orderly manner in accordance with annual plans, marketing efforts and is continuing to revise and review the nuclear process, achieved good leading effect, then the Manager Li’s annual sales plan is how to develop it? It also includes several areas where the content? A, market analysis. The basis for developing the annual marketing plan is in the past year, the status quo market situation and market analysis, and tools used by Manager Li is now frequently used by business SWOT analysis, that is, the advantages and disadvantages of business analysis and competitive threats and opportunities that exist Through SWOT analysis, Manager Li can understand the pattern and trend of market competition, combined with the shortcomings and opportunities for business, integrate and optimize the allocation of resources to maximize utilization. For example, through market analysis, Manager Li to know clearly the instant noodle market realities and future trends: products (grades) go up, channel down to the (intensive farming and depth of distribution channels), oligopolistic competition in its infancy, the marketing mix strategy will be the next round of competition, and so hot. Second, marketing ideas. Marketing idea is based on market analysis and marketing plan to make full-year guidance of the ‘Spirit’ program is the direction of marketing and ‘soul’, is also the sales department need to educate and implement regular marketing operations concept. On this point, Manager Li developed a specific marketing ideas, which covers the following seve