New media technology- automotive marketing a new situation.doc

 PAGE \* MERGEFORMAT 6 New media technology: automotive marketing a new situation ‘Chinese auto companies, relying solely on product promotion and sales leadership to determine the age or over. The future to do more integrated marketing, through additional products outside, make the product better overall performance.’ Recently In Tencent auto channel hosted China (Guangzhou Automobile Forum, Beijing Mercedes - Benz executive vice president of sales and market segments army says the Guangzhou International Motor Show in 2013 as a prelude to the forum ‘deliberative and re-start. ‘as the theme, to explore the development trend of China’s automobile and automobile marketing mode while on November 21, 2013, which is the first day of the opening of the Guangzhou auto show, car traffic on the first day of Tencent 355 million, PC terminal 260 million, 95 million mobile terminal. This figure also enable the industry to see the new media of breaking new ground in automotive marketing powerful explosive. While products and services are always car prices in the market at maintaining the status quo of the core competitiveness, but only through creative marketing models and sophisticated channel advantages, car prices to the fore in recent years, car companies have restructuring, car peripheral industries affected, the car crashed and the media move. automotive companies to adapt to changes in the way of communicating with consumers, providing automotive media gradually changes from a simple information provided by parties as a platform to shift from the traditional one-way communication is interactive sharing formula two-way messaging. As the market changes, companies also need a car also has brand promotion, brand interaction, online marketing, interactive platform features integrated pull the line. Sun Zhonghuai vice president of Tencent, said: ‘The development of the Internet is changing consumers’ access to information and shopping and spending patterns of new med