New Method for legitimate access to business secrets.docVIP

 PAGE \* MERGEFORMAT 5 New Method for legitimate access to business secrets With the establishment of China’s market economy, increasing competition among enterprises, competitive intelligence activities into a business focus. Competitive intelligence activities are two main characteristics: First, the general scientific and technological and economic intelligence than confrontational. Competitive intelligence originated in the military and political intelligence work, such work requires the other party refuses to help, even opposed to the case can understand, analyze opponents and finally defeat opponents. A second feature of competitive intelligence activities are legitimate and lawful. With industrial espionage and unfair competition, the essential difference between intelligence activities. Competitive intelligence activities are focused on professional ethics, and also assume there are anti-unfair competition, protection of corporate confidential mission. Competitive intelligence activities include intelligence gathering and intelligence analysis. Should normally be composed of the following areas: 1. Understand the nature of competition. Analysis of industry to understand the industry concentration, market entry features, brand dependence, transfer costs, labor, capital or technology intensive. 2. Understanding of competitors. Identify competitors: Who are the competitors (direct, indirect or potential), which competitors require long-term tracking, which only need to feature tracking; gathering competitor intelligence: basic intelligence, leadership, organizational structure, financial situation, sales, product the development, production process, technology trends, marketing, motion, etc.; inferred to compete strategy: how the opponent’s competitive position, currently doing, whether it achieved its objectives, they can do in the future, their future would like to do, they will have we will have to do what and so on. 3. Analysis of competition situ