New method for drug sales.docVIP

 PAGE \* MERGEFORMAT 12 New method for drug sales In theory, Americans are most likely to Latin America Is a pharmaceutical company Pfizer’s cholesterol drug Lippitt innate consumer groups. Because a survey conducted by Pfizer, American Latin American people’s cholesterol content is high, and most have not received treatment. At the same time, the researchers also discovered a problem: Many Latin American people do not think that high cholesterol is a problem - they do not realize it is harmful. It seems the traditional advertising strategy does not work on them. ‘When we talk about Lippitt, we must make people believe that high cholesterol is bad. ‘Pfizer’s vice president of marketing, said Dorothy Qian Wei zell. Therefore, as part of an integrated marketing strategy, Pfizer decided to first invest in a health education project-Sana La Rana. They first collect information on high cholesterol hazard information, and then through television, newspapers, radio and Internet, etc. to pass them to the American Hispanics. To this end, they also set up the website for the Latin Americans (). At the same time, the company has with the National Commission for Latin Americans (NCLR) has established cooperative relations. ‘In Latin American communities, people in general from the community, where non-professional health workers to seek medical and health knowledge. ‘Vicel say,’ so we, and the National Commission for Latin Americans to send non-professional medical personnel to go to the various Latin American communities, one by one to explain to them the dangers high cholesterol. ‘ ‘This approach greatly improved the sales of cholesterol-lowering drugs, of course, including the Lippitt sales, so the water can ship up really high. ‘Pfizer spokesman said that since June 2003 this event has been launched in Miami and Houston, Sana La Rana helped more than 30,000 patients suffering from high cholesterol-American people had completed the test in Latin America, accountin