New Media belongs to young people.docVIP

 PAGE \* MERGEFORMAT 5 New Media belongs to young people Not so much new media are young people, but rather that young people in greater need for new media. No doubt this world belongs to young people. In the information age of today, young people’s increasing influence of marketing, they have an independent personality, the pursuit of personal qualities demonstrate consumer demand, particularly in the clothing shoes and hats, faster consumer goods, automotive, entertainment goods, IT and other areas of digital these areas of business in order to meet the consumer psychology of young people, to develop targeted, effective marketing strategy, particularly in the application of new media, means a more diverse and influence more specific character. Well-known American consumer behaviorists MR Solomon said: ‘Many of lifestyle changes in consumer behavior are driven by younger consumers, and they constantly redefine what is the most popular and what are not’. There are nearly 700 million mobile phone users, nearly 400 million Internet interoperability, the Internet is a concentration of young people, these people will become the future power consumption can not be replaced, but they are currently purchasing power is limited, so many companies Lord Du-see approach. Personally, I think, not without spending power of young people, but has a very strong spending power, though not to spend their own money. Another aspect of young people do not like the traditional media means of communication, this is the mode of transmission problems, new media advantage is that you can find different points, by point to point, interactive way, with young people to ‘mix’, and create fashion trends , unlike traditional media like 10000 cannon sing, in the end hit whom do not know. McDonald’s in 2003, simultaneous global launch of the ‘I like’ rebranding activity, McDonald’s changed the last several decades of ‘meet the mother and child’ image of happiness has become younger, fashion-o