New medical situation the role of the regional pharmaceutical agents to be re-positioned.doc

 PAGE \* MERGEFORMAT 12 New medical situation the role of the regional pharmaceutical agents to be re-positioned Pharmaceutical enterprises investment agent system in the last 10 years, developed an effective and quick-impact marketing mode, it should be said that this pattern holds true for a number of pharmaceutical companies in recent years the rapid development not be withheld. But any things are developing and changing, in the current new medical situation, in particular, the implementation of a nationwide network hanging tender, the tender to carry out in urban communities, both for the manufacturers, or for the agents, both need to re-adjust this co-operation to cope with ‘two-vote system’ problem, the agents difficult to link it a small business issue, a loose co-defects problem, agents lack a sense of belonging or a sense of responsibility, the two sides a sense of trust is not enough and so on. So how to solve it? Following by the Beijing Beat Albert Pharmaceutical Marketing Training Ltd Training Division Yuefeng on these issues, as well as new medicine policy environment, manufacturers and dealers how to re-position their own, in which the sale of the medical community at large to do an exchange of elites. Since the drug has been linked network tender, regional pharmaceutical agents on the day more and more unhappy. August 16, Guangdong Pharmaceutical Procurement Service Center, announced the revised ‘2008 medical institutions in Guangdong Province Drug sunlight purchasing implementation plan ‘draft, and has been further improved compared to last year and improvements: First, all short-listed varieties of medical institutions in the region of the Municipality shall not be transferred distribution, strictly enforce the ‘two-vote system’ (that is, once a pharmaceutical factory to a dealer invoice, dealer invoice once again sold to the hospital), each varieties of a dealer shall not exceed 2, or remote areas outside the municipal districts can allow