New Year Looking back- Who is the 2005 a true marketing master-.doc

 PAGE \* MERGEFORMAT 6 New Year Looking back: Who is the 2005 a true marketing master? 2005 wrap up, all kinds of marketing selection rampant. If you really want to comment, then, this year a true marketing master crown affiliation is not an enterprise of the chiefs, nor is it marketing consulting industry experts, but not those bought with money of a variety of ‘top ten of a a person ‘, but the marketing exposure to outsiders of a person - he is a famous South Korean director Lee Byung-hoon, because on this year, he created a’ Dae Jang Geum ‘this value symbols, thus driving the South Korean clothing, South Korea food, the culture of South Korea, South Korea’s tourism hot in China, popular in Asia and the world, as a director, he not only succeeded in directing of a drama, but more importantly is that he succeeded in marketing a country and nation. Lee Byung-hoon and his ‘Dae Jang Geum’ the ultimate success of the secret war era? That have a high degree of homogeneity of the Chinese market, it’s instructive Where? First, with the ‘symbolic value’ of the acceleration of the creation of marketing Person is a fish. Crazy? Who says that out of the definition of! Just living in the symbolic sea fish. Text, images, sounds, images ... ... The basic symbol of human civilization, people have lived in a woven by them into the sea. Chatting, reading newspapers, watching television, listening to music, the Internet, like the question ... ... sign and close the extent of people’s lives, just as the same as fish need water! The process of human civilization are also constantly creating a variety of symbols, religious, political, cultural ... ... Osama bin Laden beard is the symbol of terrorism, the Olympics ran 12 seconds Liu Xiang is China’s 91 sports a new symbol, flush China ‘Super Girl’ became a symbol of popular culture ... ... Yes, the person is living in a fish symbol in the ocean! Age of material excess, we are not only read the signs, listen to symbols, th