New wireless headset market segment market planning moves of.doc

 PAGE \* MERGEFORMAT 8 New wireless headset market segment market planning moves of Recently, just open the IT portal, on the “wireless” is used more and more, this is not deliberately, according to the network this year, Zhongguancun online survey showed that 7 percent of the users that wireless products will be popular. Into 2010 years, as wireless technology matures, the decline in production costs, Somic Pennefather, innovation, Europe where, Sennheiser, charm box, bingo and other brands have released their new wireless headphones, and the news media will is to define in 2010 the first year of development for wireless headphones. At present, the market price of 99 yuan on the wireless headset to drink endless war Yo, the brand manufacturers have joined the camp among the 99 publicity, the market seems to have become a killing Red Sea, who is fierce and ambitious look at the brand needs to market planning capability. The popularity of wireless technology, it is easy to think of the popularity of wireless mouse. And the popularity of wireless mouse Pennefather achievements in this market segment leadership. Maybe a lot of people have a similar comparison, the wireless headset will be continuation of the myth of the wireless mouse, the achievements of a wireless brand. passage of time, a few years ago the wireless mouse and wireless headset market this year, not in the same breath. A few years ago, Pennefather professional brand positioning for the wireless mouse and keyboard, and took possession of the upstream firms resources, preconceptions and cost advantages make Pennefather quickly open the market. and now, the wireless headset as a breakdown product just starting, all the cost advantages between brands, the time advantage has no gap. Who is the final winner will test ability of each brand’s marketing plan. Looking at the current dissemination of wireless headphones, the first wave started, all manufacturers are focused focal length in the “price wa