No carrier brand is worthless.doc

 PAGE \* MERGEFORMAT 5 No carrier brand is worthless Brand marketing theory overwhelming, brand values #8203;#8203;could be heard everywhere, people trance to the brand kingdom, large and small businesses to build brand regarded as the first Jiren, lest the branding process left behind, I felt mixed, hi The brand concept is landing popularity will bring Chinese enterprises from manufacturing to create, change from low to high value-added, the worry is the only brand on, so a lot of CEOs do brand mad dream, no ground gas, good product and good gimmick eventually putting the cart before the brand loses carrier would be meaningless. With brand marketing consulting services more and more, the market supply and demand imbalance will be the same as the real economy, resulting in a service organization for one-shot deal to suit all do not know whether to instill a strong corporate brand theory, to the no good quality products with gimmicks to defect when the good, to the non-innovative companies put new clothes, cheating, and ultimately the brand awareness of social deviation will form, just like a lot of SME bosses biased perception of advertising as today announced that advertising, the customer will be queuing up to buy tomorrow, the ad can be seen as an alternative to all processes of marketing, resulting in a lot of wasted ad spending in the absence of planning implementation, bosses final conclusion is: Advertising No, really ? advertising really die if one day it also produces consumer: brand concept does not work, then I am afraid it is difficult to great theory worked on the brand, so there is no corporate deep internal strength as a carrier, branding can only be short-lived, superficial, corporate brand yes, but it should be of good primary and secondary, to find the root cause, find the brand growing carrier. August 2005, ‘Sanlu’ brand was named one of China World Brand Lab 500 most valuable brands, the Commerce Department in 2007 was named the most co