No advertising support market how to do this-.docVIP

 PAGE \* MERGEFORMAT 10 No advertising support market how to do this? ‘Brand awareness is too low, we do not want distribution’, which is the small and medium enterprises in the development of dealer sales personnel frequently encountered when the feedback. ‘Never heard of this brand, not to buy’ sales personnel for SMEs which is recommended when the product, the customer response. Dealers and customers of this ‘making things difficult’, has become a sales staff, promotional staff to report to the company’s investment, the main reason for poor sales performance. To increase brand awareness, need to invest advertising support, which is that many small and medium enterprises sales staff to voice. Among the many sales of this appeal, the boss may be anxious, and ‘do not know how much rice and firewood expensive, I also know the importance of advertising and brand ah, but short of money ah’, no money to advertise, there is no advertising support, market to go how to do it, and many cash-strapped small and medium enterprises, are eager to know the solution. Wine is not afraid of the era and long dark alley, rampant in the media today, in order to increase brand awareness, advertising is essential, and cast less advertising, not necessarily play effects. Enhancement of brand awareness, the traditional way, there are two, one advertising the bombing; second hype; many large companies are basically such a reputation, but for many SMEs, we can not do these two points, one because of limited financial resources, and second, that marketing planning capabilities are limited. Brand awareness is not the short term can be promoted, there is no brand awareness, does it mean that small and medium enterprises survive, can not develop it? Life goes on the road is still to go. The shortage of funds, there is no advertising support of the regional market, how to do it then! First, put right mentality: There is always the brand from obscurity to a well-known development pr