No brand is absolutely成不了气候 Health Industry.doc

 PAGE \* MERGEFORMAT 5 No brand is absolutely成不了气候 Health Industry The health industry as an emerging, not yet fully mature industry, according to the State Council, the regional economic survey released by the Institute in 2002 showed that its annual production value of nearly 3 million to provide 10,000 jobs, paid 40 million yuan tax, reduced by 5 billion in health care costs, can be seen, although the hard-frustrations, disputes rather fat, but the healthy development of the industry for their contributions to society are enormous. However, it is undeniable that the advertising horrendous bombardment, terminal of the overwhelming, prohibitive prices of the formation of the industry ahead of the market over-exploitation, exposure to industry, the majority of enterprises are short of long-term planning, but only to the market’s rapid return , and even anxious to put all the social resources in a night full realization for money. Thus muster enthusiasm and irrational so that the whole industry to languish. Mr. Yu Fei in health industry as a hard 10 years of marketing, who has won the ‘Ten Outstanding marketing people’, ‘China’s Ten Outstanding health care industry managers’ and other titles. Struggle in the health industry for over ten years of achievements. Recently, the writer on health related issues such as the future of the industry, visited Mr. Yu Fei. Mr. Yu Fei that, health, industry, want to mature, in order to steadily develop healthily, a long-term brand success is the key. In the past decade, China’s health industry, there are too many heroes of the situation, saying that they situation, because they are trying to use a non-rational advertising bombardment to create a non-rational market space, paranoia in the overnight society’s resources into their own pocket money. For the market, profit-oriented, it will only create a false one bubble at the end. No matter what kind of market, to obtain a lasting market share, you must have a compelling bra