No net numerous.docVIP

 PAGE \* MERGEFORMAT 4 No ‘net’ numerous United States Masters Alvin Toffler pointed out in futurology: ‘Now that all of the markets are nothing more than a flexible network’. Who mastered the network, grasps the future. A successful enterprise must have a prompt and accurate delivery of their products to consumers the ability, therefore, the establishment of an efficient distribution network has become an important factor in determining success the market. Marketing network is important intangible asset of enterprise, to establish marketing network is enterprises are facing one of the most important decisions. An enterprise has a sales network extending in all directions, is equivalent to have a decisive control of the market. Because the marketing network as a bridge, which connects companies with the market, communication products and customers. TCL trump card in just five years, color TVs, a number of brands of similar products from the fierce competition, the continued strengthening of the advantages of its constantly expanding its market space to expand market share, winning China’s color television market, ranked third position, so that TCL become a dynamic, high-profile brand, has won a growing number of consumer recognition and respect. Explore its roots, we can use ‘network winning’ to be summarized. Looking at cases of successful enterprises at home and abroad, excellent marketing network businesses are all that the establishment of enterprises to expand and dominate the market as a top priority. Japan’s Matsushita company’s success, not only in its quality products, unique promotions, may have their tens of thousands, dense spider web marketing network. IBM companies to develop the Chinese market, starting from the establishment of marketing network. Thus, network design and management, has become the brand many of the most critical factor in successful marketing, good sales channels is necessary for the success of the vast majority of product