Nike worry.doc

 PAGE \* MERGEFORMAT 8 Nike worry Nike recently a little people do not understand: side announced to the third and fourth tier cities to enter the side off the flagship store in Shanghai. Even so, there is no doubt that Greater China is Nike’s market, Nike in the second quarter of fiscal 2011 report shows: As of November 30, 2011, the Nike Greater China revenue was $ 482 million , up 20 percent from profitability, Nike Greater China pre-tax profit of $ 174 million, an increase of 39 percent, the highest year-on-year increase of Nike, the world’s top six market the North American market to 24 percent year-on-year increase in ranked second. This development in an important market, Nike has demonstrated its unprecedented attention: After entering the Chinese market more than thirty years, and finally plan to build a 50,000 square meters of Nike’s Greater China headquarters in China. This seems to indicate a dramatic change: on the one hand, the Nike with the foundry and the agent model conquests war in China, has completed a periodic task is about to launch Nike must personally pitched battle. Another , the Chinese market is already in the pipeline changes - OEM rising costs, rising costs of rent, manpower and other first-line market expansion into the bottleneck, three, four lines of market potential to be excavated. , Nike has virtue praised “virtual operator” light mode, focus on brand and design, expand the charming “smile curve”, tried to carry out the emotional marketing, bon voyage sailing, but now, at least in China, the situation has changed a. “Smile curve” Nike worry is not unexpected, but the potential long- First look at a well-known Nike myth: in the U.S. state of Oregon Beaverton City can not see a pair of shoes, four-story Nike headquarters, employees are only busy to do two things, one thing is to establish a global marketing network, the other thing is to manage its companies around the world. do not have to produce their own Nike