New thinking- brand hijacking.doc

 PAGE \* MERGEFORMAT 19 New thinking: brand hijacking ■ text / MaryLou translation / Caidong E A new round of black-market operations to upgrade the counterfeit market activities, the former black market activity is sales in the market stalls on the poor imitation of some luxury goods, black market activity is now clearly locked three new areas - comprehensive counterfeit consumer sites, search and social media sites, the daily low-cost consumer goods, and counterfeit brand retail stores. According to the World Chamber of Commerce Organization (International Chamber of Commerce released data, world merchandise trade, up 5% to 7% of the counterfeit goods trade. This data has prompted the British Government to take related action, the UK Department of Cultural Affairs secretary Jeremy Hunt ? (Jeremy Hunt has just announced a government plan, the Web search engines and Internet service providers to exert greater pressure to shut down those with fraudulent commodities trading site, and proposed to allow colleagues to better identify counterfeit goods trading site . But what the brand can take action to prevent the corporate Web site traffic, passenger traffic at the store, or even fall into the profits of these counterfeit products are hand? Those that have adopted enterprise brand protection strategies, how to develop marketing strategies to win the fight against fake anti-fraud? Online counterfeiters According to MarkMonitor survey forecast enterprise security agencies, online counterfeiting activities for this year’s business loss of $ 135 million. Online risk and unpredictable, such as Google and eBay phishers will inadvertently be an opportunity for these counterfeiters use fake websites similar brand sites to deceive consumers, or for their own retail shop to buy counterfeit goods search keywords, to attract buyers to shop on. Luxury denim brand True Religion’s general counsel, Deborah ? Doc Rivers (Deborah Greaves said, those fake business ‘has