New listing first shot fired.docVIP

 PAGE \* MERGEFORMAT 5 New listing first shot fired New products to market, for the liquor business is an old problem, but also a big problem. Some liquor brand of choice for relentless sales pitches, some liquor companies have chosen the ground eroded, some liquor companies have chosen from a single channel of a breakthrough. However, whether it is how the new product to market strategy, as if can not be separated Distribution, advertising and promotion. Many monographs are available on the new products have specific steps to discussion, but in practical application, in the homogenization of the product on the market is becoming increasingly clear, fixed routines, and the model is so pale. Particularly in the liquor industry, the growing number of new listings frequently, companies listed in the marketing of new products become shorter and shorter, the face of such circumstances, we are not there a better way to do the first shot fired new listing? Strategy 1: to seize the high ground channel, using creativity to form new distribution listing of the good performance of lively. New market channels are a must, but for the spirits have been a dead end for the promotion of regional markets, seize the high ground is no doubt extremely difficult for channels. Most of the liquor business in the new products to market when the mechanical repetition of Distribution - Promotion - to expand distribution of the basic model, but if the regional market channels and in-depth study to find out the weaknesses of competitive products channel, they can with creative distribution channels to achieve a breakthrough, and thus advance the development of the fast lane to enter the market. New listing, we should quickly through the channels, the products to the terminal. Distribution is a new innovative way of thinking. Strategy 2: Advertising Distribution to combat and end the combination of boxing. The world’s best product, even with the best advertising support and point of