Network video after the copyright dispute advertisers Choice.doc

 PAGE \* MERGEFORMAT 4 Network video after the copyright dispute advertisers Choice Domestic Internet video advertising market in 2009 won the second fiscal quarter rose 57.2% over-year growth of 22.3%, which is easy to Analysys International recently released the latest statistics. However, this hard-won growth may be due to several recent lawsuits of swirling pirated video and abruptly put on hold. September 15, from Sohu, emotional network, excellent friends Pollock and China, as the joint composed of ‘anti-piracy video coalition’ joint prosecution of excellent cool, potatoes, Thunder and other domestic first camp, while the video site will also be excellent Cool Network The advertiser of Pepsi and Coca-Cola’s Minute Maid brand as ‘piracy accomplice’ pushed along the dock, which will undoubtedly in recent years, more and more keen on online video ads on the ad owners to heavy pressure. Subsequently, the U Cool nets SOHU launched a counterclaim. As we all know, the video site has invested heavily in, but once the support of big advertisers, it can not get large-scale income, so that advertisers may feel fear of piracy is equivalent to copy of the video-sharing site posterior to generate income. This can be called drastic move. QIN Yu, vice president of Nielsen, said the main reason for advertisers to run advertising suffer because of ‘guilt’, because a lot of advertisers for their spending on non-genuine program ads, and aware of it because a lot of advertising is through the agency or the is a form of packaged sales running to the video on the website. In other words, advertisers, but acts as a return to being taken advantage of. Ereli Group President Henry Yang also believes that piracy is the constraint of domestic network video industry a major part. Pirated content is not only great damage to the interests of content providers to increase the platform operator’s business risks, but also detrimental to the advertiser’s brand image. Advertisers if he h