Network transformation training first.doc

 PAGE \* MERGEFORMAT 10 Network transformation training first Traditional distribution network structure is a kind of vertical loose network of property rights among the members of the independent interests of independent, risk the independence of the maximization of their own to pursue their own interests and trying to control their own risk. Such an extensive network structure of the strength of a serious shortage of SMEs and companies just entering the market, while having a certain use value, but it has become increasingly difficult to meet the business based on competitive and sustainable business needs. The ideal network should be able to lower costs for producers and consumers smooth between the material and spiritual sharing, to promote consumer demand and buying behavior of good adaptability, and thus develop into a good consumer buying behavior the ability to boot, the network among members of the logistics flow, financial security, benefit-sharing, risk sharing, information exchange, promotion, place, and cultural harmony. Sales network for the transformation, management and maintenance, the role of training no doubt. Training is not confined to the scope of human resources, internal, it is a means of leadership, is a method of communication and coordination, or one can promote the strategy, tactics, policies, systems and effective implementation of the important way; the outside world, It is an effective marketing methods and marketing management tool. Because ‘Everybody respect the teachers’, the ‘teacher effect’ in the network construction and management is equally applicable, but also through training, to attract and retain customers are often about their own development, excluding short-term petty ‘quality’ of the long-term clients, an important member of the network, it is worth enterprises to support, to nurture. 1, to enterprise marketing staff training Corporate marketing staff training, the purpose is to enable network transformation an