New listing into a double low how to do-.doc

 PAGE \* MERGEFORMAT 6 New listing into a ‘double low’ how to do? Although the successful listing of new products have to accept a gradual process, but the process will not be too long. Health care products in the medical field, if more than three months, sales of new products on the market yet to pick up, the market operator would most likely lose confidence in new market also will be failed. Xiao Yang of the situation can be imagined faces. Xiao Yang is responsible for new product to market such a flow, and there are distributors reasons, but also with the extensive work of Xiao Yang’s market and business related vulnerabilities. We can first look at its roots by analysis. One dealer: the dealer strength, but can not do anything I used; dealer pressure installments without any economic pressure; dealer channel for promotion of progress is made; did not give dealer sales pressure and control measures; Second, Xiao Yang and others market work thinking there are major mistakes: find big, and so on, rely on, should be thought serious; terminal is not working and meticulous; no time to urge the dealer channel of promotion work; no system of new product programs; so, the market operator If you want to appears to avoid the new ‘double-low’ situation, in which products enter the market before, it should pay attention to these areas. In addition Xiao Yang can also be a few practical approach to improve the current marketing situation. One approach: try every possible means, and to mobilize all resources to the promotion of the existing sales. Xiao Yang should always seize the dealer to ship the psychological (because he wants to sales, to profit), to an upward trend in sales to rise to the concern of agents, and business negotiations in the future to regain the initiative. In general, the rapid increase in the short term allow sales of a few marketing tools are: publish newspaper ads (as long as the content-targeted advertising, in general the same day will be able t