New information technologies - the wireless department store.doc

 PAGE \* MERGEFORMAT 4 New information technologies - the wireless department store The late Sam Walton’s autobiography, there is a saying often quoted Wei Ren: ‘I think we all know that information can give people some kind of ability, can use the computer when we reached the extent of information gathering, it does have a gain a competitive edge strength. ‘Most successful retailers have accepted this concept, they used a creative high-tech equipment, changes in customer buying patterns, the use of information technology to gain competitive advantage. Used in a portable computer, radio frequency technology is one of the nineties new and emerging technologies. Its application resulted in a competitive advantage of facilities, followed produced a new term - ‘the wireless department store’. Obviously, the application of this technology is one of ‘wireless sales market’, retailers can sell goods into the customer to make a purchase decision market places. You can imagine: wireless sales in the open market, customers no longer have to pay into the room, and sales revenue will increase; the use of portable registers, reducing the phenomenon of long lines, avoiding the loss of sales. Another emerging technology is a radio-frequency features pen-based computer, it is used in a variety of specialized sales office. For example, a single bulk purchase sales, salesmen do not have to leave the customer to view the stock status or to allocate goods to be transported, he can be reached without using pen and paper denotes compulsory in many forms of complex transactions. There are many such cases in the past, when the salesman left to use a computer or telephone, because customers there are other ideas or impatient, leaving sales of this lost! Be able to provide customers with a high level of service, Obviously, yes - kinds of competitive advantage, while the competitive advantage also comes from a good inventory management. Adoption of wireless, paperless way to more effec