Network tide surge industry brand to try their hand-.doc

 PAGE \* MERGEFORMAT 12 Network tide surge industry brand to try their hand? Industrial enterprises in brand communication main goal is to win customer trust, so essential to the strength displayed, most of them tend to choose the factory tour, show a large battle publicity, industry-class-one large-scale promotion and other means of communication entities, the intention is through field experience, interaction, eliminating doubt and hesitation unfamiliar customers. However, due to the cost of traditional physical means of constantly rising and becoming less and less utility, industrial enterprises began to empathy on the Internet and other new media. Most of the limited customer base of industrial enterprises, but also high time, interactive, depth of communication, network The emergence of the media type can be described as the right time, it rejected the mass media are used to provide a cost of industrial enterprises can afford, the effect can be assessed Focus media channels. 1, the use of network communication, showed off the brand appeal Achievements of the year the moon history of sitcom version of the Ming Dynasty, and Sina blog are the achievements of the year the moon. Blog, originally only to be aired their private diaries, all of a sudden turned into a large number of fans will end media. Xu Jinglei and Han Han’s blog marketing , the shape of the younger generation network star, Sister Lotus and Xifeng’s “notorious”, but also the amazing effects of network communication can not be separated. Network known as the fifth media, there are different from television, radio, newspapers and outdoor and other traditional media, because it has the arrival rate that can be considered, to some extent, solve the problems of traditional media, the effective long-term issue ratings. Internet users exceeding 4 million, and per capita degree view of time and focus beyond traditional media, online media has become much an important part of corporate communic