Niu Gensheng- Mengniu can still bolted-.docVIP

 PAGE \* MERGEFORMAT 10 Niu Gensheng: Mengniu can still bolted? When the Mengniu CEOs Niu Gensheng in the 2003 CCTV China’s economic appraisal in the Person of the Year, and Long, Ding and other 10-bit active in the 2003 figures on China’s economic wave, together won the title of Person of the Year; as Mengniu to 3 .1 billion yuan, winning the second consecutive win ‘news network’, the ‘Focus’ pre-and 21-point profile television shows such as advertising insertion position, in one fell swoop became standard in 2004 CCTV Advertising King; Mengniu will no doubt become 2004 the development of China’s dairy industry benchmark. For this average annual growth rate of 365%, the annual average growth rate of 265% of the ‘China Growth Enterprises 100 the first’ enterprise, it is a bigger concern is whether the pace of 2004, Mengniu is still mad rush. To the product placement of ‘mouth’ In 2004, Mengniu to continue its market as the first, advertising marketing strategy first. Mengniu When someone questioned the amount of 310 million yuan of the bid is too high, even for ‘striving to be’ standard king’’of the time, Niu Gensheng said, through the ages, ‘dumb products’ selling slowly,’ talking products ‘sell fast. Advertising, that is, to the product placement of ‘mouth’. Of all advertising dollars are Mengniu in 2004 to serve 10 billion yuan sales target. In fact, in 2003 China Central Television in the dairy Mengniu is the industry’s first large, Mengniu’s advertising strategy and advertising strategy to promote business growth throughout the Mengniu’s development process. Mengniu was established in the beginning, Niu Gensheng put nine million yuan in start-up capital of 1 / 3 for the advertising sales of the year 1999, revenues from zero to done more than 4,000 yuan, not determined enough advertising awareness, obviously difficult to start when the case handwriting. Niu Gensheng experience is: the amount of advertising put into your sales targets to be achieved b