Non-gift gift marketing.docVIP

 PAGE \* MERGEFORMAT 10 Non-gift ‘gift marketing’ Melatonin what effect? I believe many people could not answer. What is the long red veins in products? I believe more people could not answer! Nevertheless, Melatonin, the far red veins in each of the domestic sales have reached several hundred million dollars, indicating the success of these products depends largely on their marketing success. They have adopted the same kind of marketing model: ‘gifts of marketing’. Copycat This year ‘double’ (New Year’s Day and Spring Festival), the take ‘gift’ car television advertising more and more filled with eyes and ears. In fact, the use of ‘gift marketing’ model to sell products, not limited to health care products companies have had. IT products, electronic products, health food, alcoholic products, health products and services, have been tried or are playing ‘Gift of marketing’ idea. Even the books, but also playing the ‘gift of marketing’ banner. ‘Peking Man Manual’ is the most familiar example of ‘Happy New Year gifts, gifts fax love’ ads hit the newspapers at this time the phrase from time to time. Many people look at the ‘Peking Man Manual’ and ‘gift of marketing’ success, not only in products to follow suit, in marketing is also a lift and, in fact, ‘traveled Beijing Manual’, ‘Beijing’s successful manual’ and other similar books, on both the content and effectiveness and the ‘Peking Man Manual’ similar products, ‘living and working a good helper, gifts, gifts fax Love’, ‘gifts good gifts, bless the title’ - even the advertisements are also similar. Melatonin is a kind of thinking then how to ‘gift marketing’ as an entry point to? Shanghai Jianteshengwu technology companies, told a reporter, ‘Melatonin initial ad creative has not much to say, there will be more media attention, as the industry sales people who basically know all the ads every day gifts can see, we feel the advertising heart of each person knows best, nor what to say, ‘Carter, this gent