Nongfushangquan- screaming on a bottle.doc

 PAGE \* MERGEFORMAT 14 Nongfushangquan: screaming on a bottle Nongfushangquan described in beverage market is the biggest winner. Nongfushangquan biggest feature is good at making a difference, to a seemingly mature market again upsets the wind and water. But the farmer has missed spring when, in 2004, following the function beverages tide, taking advantage Nongfushangquan launched nutritional functional beverage, “the farmer screamed” win-drink market, and advertising in the planning and enormous resources into a successful product appeared to be on the market did not think short-term successful, they can no longer silence, Nongfushangquan suffered its biggest setback seemed to scream seemed to become established Nongfushangquan biggest failure in 10 years, farmers in despair under spring Nongfushangquan stopped advertising, began quietly leave the main battlefield, this time a miracle actually happened, screaming even the least important in their second and third line store recovery, and with good positioning Nongfushangquan to the original planning a big roll, then that is all the way to skyrocket, a farmer Springs the company another classic. the process of re-search of their comeback, feeling somewhat strange combination of circumstances. Manufacturing market, the cap The introduction of the screaming, the fighting was going on in China-drink market. “Red Bull,” “Pulse,” “activate”, “powerful run”, “he + she -” “body drinking” strong. Has always been the dominant water, tea, juice, milk dominance seems to be falling distant. In mineral water, fruit juice drinks company has always catch the farmer spring to one of the great business opportunities spy, in February 2004 that the company launched its own Nongfushangquan functional nutrients Beverages - screaming. Of course, good manufacturing market hot spring in a farmer before the launch of this new darling of the evil ingenuity can not be said. 1, category Manufacturing And when the market for mai