Not who can play the price game.doc

 PAGE \* MERGEFORMAT 13 Not who can play the price game Changhong has been played on the channel for a wonderful price of the game is aimed at greater market share. Color TV manufacturer was given the maximum profit concession is 11%. Changhong first some dealers Fanghuo, profit-sharing was 14%, this part of the large number of purchasing dealer, the next single was a million. . Then, Changhong to find the second dealer, given 18% of the profit concession. Such a batch of allocating land to go until the give up 25%. The price of each is given a number of new color TV, Changhong want to approach to get this message through to others to purchase in front of the dealer. Those dealers anxious, and in the wild prior to shipment jump down goods, they are worried about those who use goods were behind the price space, all of their cargo into the block in the warehouse. Each time forcing hand goods dealers leave no stone unturned Paohuo. The results are expected as Changhong, a few repeated down the whole market for some time Changhong color TV on the overwhelming, almost all of the color TV dealers are racked their brains for the sale of Changhong’s goods. There are many dealers out effort to sell, another price protection, in the minds of consumers resulted in the feeling of hot Changhong color TV. Throughout the game, Changhong is the biggest winner, Changhong using this approach led to the demand of the market in 1996, created the 4.4 million sales of color televisions, there has been an unprecedented record. Changhong take advantage of this approach in 1997 and created 6.6 million units of production and sales. Over the same period, TCL is only sold 134 million units, no more than 2 million Konka, Changhong fully meet the goal, so with the 97 Ni Runfeng boasted: To get the Chinese National TV market 50% of the market share. At the same time, because of the low-cost protection for Changhong, dealers earn more than before, although the shock out of a sweat, do