Oaks real effort- a similar mistake two mistakes endorsement.doc

 PAGE \* MERGEFORMAT 4 Oaks real effort: a similar mistake two mistakes endorsement In the initial cold start 2010, the United States, Haier, Hisense, Daikin inverter air conditioner around the Chinese and foreign enterprises to launch a new round of escalation of war, Oaks decisive attack released “True three frequency standards”, and for the first time disclosed the “inverter air conditioner starting point of 100 million annual sales target”, through the new refrigerant R410A, 3 energy efficiency, 180-degree sine wave three core technology, fully started the domestic market, frequency inverter air conditioner upgrade war. a Shanghai advertising company recently for the Austrian Alex started a new air-conditioning products and brand image ad campaign. The promotion of actions invited the world’s leading film stars Jet Li as ambassador, the audience will convey Oaks conditioning “inverter real effort” concept, to reflect the Oak Sri Lanka frequency inverter air conditioner in the whole China market leading technology, health, energy efficient brand image. Celebrity endorsements is nothing wrong, but the selection and endorsement of the celebrity angle is very important. Jet Li’s martial arts do not need I say natural, but the “real effort” concept is really too old too old. Years ago, love and more Hong Kong martial arts movie star Jackie Chan VCD hired Mr. Love made more than VCD version of the first TV ad, the main lines is the “good effort.” Novice as VCD Jet Li for backgammon backgammon choose to do VCD advertising, the main lines of the fight for the “real effort” to do an excellent debut. With Jackie Chan’s “good effort” to promote products, there is weakness there, that is the martial arts actor Jackie Chan, nature, its “good effort” somewhat “superfluous” elements. And Jet Li is a very famous martial arts master, sessions of the National Wushu Championship round, and later to the acting business, achieved striking success. Later to the new mul