OEM business channels to find their own strengths.doc

 PAGE \* MERGEFORMAT 7 OEM business channels to find their own strengths “De canal in the world”, for any industry or enterprise, the importance of both channels can not be overemphasized. For the domestic market enterprises, channel problem is we face common problems of the most serious. However, To complete the transformation, based on the domestic market, access problems are unavoidable. So, how to solve the problems of enterprise transformation OEM channel problem? from many years of research and depth of understanding of the operation of the Chinese market and brand marketing consulting CBCT Notes from the Future Group Marketing experts point of view, to solve access problems, in fact very simple. CBCT experienced a: channel built by the channel. The beginning of domestic enterprises lack most is the mode of operation of the understanding of the domestic market, therefore, to good at to the agent, by channel, by agents of the capacity-building channels. Of course, there are agents that have strong regional market ability of mature agents, they not only have a relatively perfect sales network, but has a wealth of operational experience, improve sales management team, industry and product knowledge is also more comprehensive. Establishment of a common enterprise and its relatively independent in the local sales organization to the operation of the regional market. Not only to the rapid expansion of channels, more important, they can still experience the rapid accumulation of channel construction, and even to develop their sales management team, brand promotion in the regional market promotion can save a lot of capital investment, too. in particular the current agency system many brands are making the operation of a flat background, we marry these maturity of the operability of agents and their attraction is greatly increased. CBCT Experience II: a borrowed boat. Expand the domestic market, in addition to agents of the channels of borrowing, bundli