OEM companies how to get out the future direction of the industrial chain of the most low-end-.doc

 PAGE \* MERGEFORMAT 9 OEM companies how to get out the future direction of the industrial chain of the most low-end? A year ago, the world’s fifth largest display company, well-known OEM companies in Taiwan PROVIEW into everybody’s attention, it is waterfront on the biggest names in Motorola, with the field in the information appliance to reach a partnership. May not long ago, but came Proview official with Motorola split news, this has been widespread concern of the ‘marriage’ event so quietly ended. Prior to this, Proview, chairman of Yang Rong Mountain frankly stated: ‘a brand to break into the global market, to do well known, there is no 50 years can not be done. The collaboration with Motorola, and perhaps as long as 3 years. ‘Proview on whether a target is not known, but are not complacent in any of the OEM business, the Motorola bid farewell to Proview seem to indicate that’ dependent ‘road career prospects. Energy shortages and shortage of migrant workers has been the emergence of the phenomenon of the survival of the status quo of the OEM business a huge shock, Proview incident shows how they are commonly faced with the puzzle: OEM what is the future direction of business? Is a painful transition, the development of own brands? Or the status quo continue to do behind the scenes heroes? Many people want to be ‘invisible Champion’, but create a brand and success equally difficult. How out of the industrial chain of the most low-end, this problem is very real. The Curse of own-brand The desire of own-brand business is almost by nature. Profit is one of the very important factor. In general, the normal profits should be the OEM’s own brand of one-fold. Addition to the profit factors, this kind of industry chain, the bottom of the passive position Gengrang OEM enterprises do not have a sense of security, they are nervous all the time ready to face the uncertainties that might occur: changes in the industry, changes in the upstream business, or even S