Of the seven top-quality marketing manager.docVIP

 PAGE \* MERGEFORMAT 12 Of the seven top-quality marketing manager Author: ■ text / Gerhard Gschwandtner Maryann Hammers translation / Guo Jiguang For a marketing manager, the biggest and most challenging task is to make the sales team ready to face the ever-changing market. If you want to survive, you have to consistently improve your work, and always remember one sentence: ‘good, better, best. Does not stand still until the good becomes better and better becomes best. ‘ If you think that a marketing manager is an easy thing to do, then take a look at the following these experienced marketing managers review what they learned when they reveal the truth, even though some of them avoid the light to heavy. Dave Anderson some of his words to tell him 13 years ago, a sales representative, led the first team, said: ‘I am now very, very sorry, I did not know what I was doing. ‘ With a number of the newly appointed manager of the same, by virtue of their marketing capabilities, Anderson be promoted to leadership positions, but for how to deal with interpersonal relationships, he had no idea. Thus, while he let a sales representative to assume responsibility, but to expect them to do, he can not communicate. He through coercion to carry out management, rather than incentives and induction. He is not guidance and training to his team, but far away from them and locked herself in her office, a man immersed in the tedious administrative work. ‘I was able to negotiate business and develop marketing budget, but when I went to lead a team, I was scared. ‘He admits,’ I can not teach anybody anything, I passed high-voltage control to manage. I do not know how people put up with me I have worked. ‘ Currently, Anderson on the marketing and management have a more profound understanding. In fact, he wrote two books on this subject: ‘ahead of everyone on the marketing’’nonsense leadership’. And he is located in Los Altos, California engaged in marketing and leadership train