Of household electric appliances technology-based marketing strategy of (a).docVIP

 PAGE \* MERGEFORMAT 10 Of household electric appliances technology-based marketing strategy of (a) Marketing problems can be said that all enterprises of the most concern. In the highly competitive home appliance brand, how to rack their brains are surely unique marketing staff is the most important issue to consider. If we carefully observe, you can find a phenomenon: the media in a variety of paper filled with a variety of related marketing v. the article, the real lack is the technology-based marketing strategy household appliances category. So, among the field of home appliances, household electrical appliances what technology-based marketing, how to do technology-based marketing strategy will be the next step, we focus on the need to explore issues. Following are examples of what constitutes a household electrical appliances technology-based marketing. For example, the market now is relatively ‘hot’ plasma TVs with a common color TV sets compared to levels in the display of colors, visual experience and so on with a qualitative breakthrough; because on the one hand, in the home appliances using new technologies, new After the process, it will make household electrical appliances in the technical performance, product quality, as well as a large breakthrough. While the masses of consumers, the social communication media in these new technologies is still relatively unknown, thus making it necessary to let everyone know the new product compared with existing products, what technological breakthroughs, or by optimization of existing products after the In what ways have a better performance, so that we select household electrical appliances when making be able to ‘eyeball attention to’ focus on these new products, home appliances, the promotion of home appliances market acceptance of new products more quickly. For another example, a few years ago to promote freon-free refrigerator products, due to large numbers of consumers do not know much freon-free re