Of a regional beer business tussle.docVIP

 PAGE \* MERGEFORMAT 10 Of a regional beer business tussle Question in mind: A strong business enterprises as a regional beer production base in the region S in the C, production capacity of around 12 thousands of liters, the actual production and sales volume of about 6 million liters. B as a national brand, 200 kilometers from the C region there are two production bases. C region capacity of about 8 thousands of liters of beer. Background: At the end of 2006, B brand topped the national sales champion to take the prestige, pointing its sword towards C region, A brand of beer. A rain of beer in blood fishy serial offensive and defensive fighting in the C area opened. By the year 2007, seven rounds of contest, B brand to achieve growth of 30% over last year sales, while A Company While there is no growth in sales volume to attain profits and taxes increased 20% over last year. Fierce competition does not annihilate each other, yet leaving two companies to be required for each win-win situation. In the C region, six years ago, A small local enterprises as a factory, production scale and low profitability in the face of failure when they were the rebirth of S after the acquisition opportunity six years has been S Enterprises A brand with a strong capital and brand advantage to seize the historic opportunity to became the leading local beer enterprise, may be called a true ‘strongmen’. The B brand through high-speed development in recent years has become a national beer giants, while in the C area, no matter how right A brand bombardment, but it is always difficult to oppress local snakes strong dragon. 1st Round: Product Upgrade Battle Moves B Brand A brand for the mid-range products, the advantages of product upgrades to take follow-up tactics, and launch new alternative to the aging products, widen the gap between products, and strive to maintain our edge in the product. Its measures are as follows: product upgrading, the package is available in white gl