Old brand new life burst forth - Coca-Cola New Year is replacing the old Yen.docVIP

 PAGE \* MERGEFORMAT 8 Old brand new life burst forth - Coca-Cola New Year is replacing the old Yen Recently, we are very familiar with an old friend of Coca-Cola transformed to a new face jumping into eyes, indeed some bright spots, more youthful and more dynamic, of course, taste is more tempting. Spencer, in particular, curved smooth fonts Rao on the two streamers in the visual effects with the English ‘Coca-Cola’ font is more in harmony, the four old’s ‘Coca-Cola’ character has finally completed its mission, the disappearance of without a trace. Although the English ‘Coca-Cola’ font and bright red remains the same, centuries-old tradition of the Coca-Cola brand personality conveyed, but the new logo still gives a new feeling: added a dark red background with red curved lines, so that the original a single red become more dynamic and depth. ‘Wave-shaped streamers’ supporting graphics in the original monotonous white added on the basis of subtle silver and yellow graphics, more modern. Coca-Cola logo in the whole smoke through a bubble, more fresh image, the formation of multi-level, multi-dimensional perspective spatial effect. At present, the major media could feel an energy rushing toward a new Coca-Cola red, especially in television advertising is most intense, a new visual expression means to be human, abstract design elements in the rhythm of the music a strong vibrant , and Coca-Cola’s new image complement each other, and his party had been introduced to produce good response. It is reported that Coca-Cola China is February 18 this year, announced the new ones actions in China, this day is a good day for good luck. Coca-Cola will be replaced with new packaging in the global market, enabling the brand new logo, new image also includes all types of packaging of Coca-Cola bottles, as well as put in the promotional materials, advertising film and so on, an expenditure of only in mainland China will surpass the 10 million yuan. This is the Coca-Cola Comp