Olympic Games has come how television commercials to vote.docVIP

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2017-05-05 发布于浙江
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Olympic Games has come how television commercials to vote.doc

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Olympic Games has come how television commercials to vote

Olympic Games has come how television commercials to vote Massive Olympic television advertising campaign is coming soon, advertisers should be how to deal with television channels with how the development of future trends. In the television industry, nothing is certain, in particular the channel edge, it said, ‘Television without directional wind’. For example, prior to such and such TV is very good, but now may not also have the advantage. Therefore, the launch advertisers on television, we must not to be habitual thinking. Because with the pattern of viewing is changing all the time is not in place, and this change must not be overlooked. Previous experience can not be used now, any advertising companies ‘Yilaomailao’ are very difficult to survive. In the face of an increasing segment of the television channels, the sound more and more Olympic propaganda, the advertisers should be how to put it to television advertising? Let us first look at the future development trend of TV channels. The future trend of TV channels The 20th century, the early 90s, and the audience the choice of television channels did not so much, whether in Beijing or Shanghai you can see the TV channel is that just a few. But now is different, a home fitted with IPTV, will be able to see hundreds of channels. A question arises: In the past advertisers spent the same amount of money, put in three channels, we can seize the business you want that part of the audience, but now it is difficult, because the target audiences are increasingly fragmented, advertisers may want to vote several times more than the original channel it is possible to seize a number of audiences, this is the first of a trend. The second trend is the specialization and segmentation of IPTV, as broken down out of CCTV sports, economics, journalism and many other channels, like, IPTV channels may be distinguished more detailed, and even sub-channels in the car out of cars, SUV, big trucks, different channels. The adv