On Super Girl marketing - Hunan Satellite TV PK Mengniu Dairy.docVIP

 PAGE \* MERGEFORMAT 13 On ‘Super Girl’ marketing - Hunan Satellite TV PK Mengniu Dairy The evening of August 26 is the ‘2005 Super Girl ‘in the finals, CCTV Sofres survey results showed that: Hunan Satellite TV has 31.38% of the ratings, that is, there are about 400 million people in the audience to watch the show is the TV ratings ever deserved the most. Comments from a business point of view ‘Super Girl’, with a little crazy with the hot to describe, however, behind the madness and hot, planning agencies (Hunan Satellite TV) and the title units (Mengniu Dairy) looks are happy look. Many people thought that it was the show led to sales of Mengniu Dairy, in fact, quite the contrary. If there is no Mengniu, perhaps there will be no Super Girl today’s hot. So, Who is the real winner, if the ‘Hunan Satellite TV,’ PK ‘Mengniu Dairy’, who was eventually PK out? The author-depth analysis of ‘Super Girl’ phenomenon found in the Mengniu this ‘Super Girl’ activities, there are four main regret Department, Hunan Satellite TV has four major successes, PK out of course, is ‘Mengniu Dairy’ . Mengniu Dairy regret at the four 1, the cumbersome title crown Opening the program when the host introduced the word is this: ‘Welcome to Hunan Satellite Television 2005 Happy China Mengniu Sour milk Super Girls X into X finals’. Although Mengniu is based on the identity of the title, but this title is too cumbersome, enterprise products up to 12 characters in front of the grooming, dispersed audience’s memory, if they are directly called ‘Mengniu Super Girl’ will have a strong memory of degrees, this get on with it, the title of this investment in 28 million is not enough on the explicit value, it is clear to see that ‘Hunan Satellite TV’ and ‘Super Girl’ momentum is suspected of active high-cap Lord. In addition, the company naming one of the TV angle marked the relationship between the supplementary graphics, sensory too fragmented, there is no impact. 2, the wedding dress