On a ceramic enterprise marketing management and marketing Strategy.docVIP

 PAGE \* MERGEFORMAT 9 On a ceramic enterprise marketing management and marketing Strategy Recently, the author as a consultant to the team members to participate in a ceramics company in Foshan (hereinafter referred to as D enterprise to build a model of market services. Although it is the market model to build (D defined by the enterprise, but the final confirmation of the number of dealers or only voluntary or corporate marketing staff to encourage, so most of them were unable to be representative (and some even do not have the value of the services, therefore, called general dealer business management counseling is more accurate. Unfortunately, with the cooperation of enterprises, and D is not easy, even in a short span of a month will have a lot of unhappiness, which in our marketing consultancy services for many years is extremely rare. Incident, for cause, self-examination is necessary, but apart from the self-review, with a variety of sources that the D business information, D enterprise marketing management and marketing strategies to start to think. D enterprises in Foshan ceramic enterprises can be said to be a rising star, in just 8 years of development history, ceramics, through its unique high-end products, “Crystal Jade” carve out a place in the world of their own, and led the tiles, tiles, antique tiles growth of several major categories, and establish a nationwide dealer network, now has annual sales of close to 10 billion yuan, construction ceramics industry in the country ranked in the upper level. However, the development process in recent years, due to D company has always been “heavy engineering, light retail” style, has led to the two crystal jade and antique brick products profit sales growth slow, although the tiles made in the Channel some results, but after facing a Nobel, and many other strong brands Dongpeng competition, profit margins decline was gradual. Faced with this dilemma, D Company in 2009 implemented a new marketing