Old New Marketing- Your House wine saved the day.docVIP

 PAGE \* MERGEFORMAT 8 Old New Marketing: Your House wine saved the day No alcohol not a seat. All along, the liquor industry is a vibrant and competitive industry. By 1998, China’s wine market is still wide, but because of overproduction, brand confusion, market is fiercely competitive and cruel; the state has adopted policies on the production and sale of liquor restrictions; Chi Hefeng to rectify the state; Shanxi alcohol case the impact of the aftermath of deficiencies; alcohol consumption concept yellowing from white to red. For 80% of the always lingering downturn in the small and medium enterprises in terms of liquor, such a market environment is undoubtedly worse. Your wine is one of the government: good products, but marketing is not good, ultimately the success of Ya-controlled; and Ya-marketing in the Japanese chemical industry is obviously not suitable for liquor-making industry. In this way, your government to find wines to us. House wine we share with your co-operation, the success of the government to help your wine choice and the establishment of the Zhengzhou model the market and to model as an opportunity to seize the market opportunities, to really expensive wine from a local crisis, the government becomes a national best-selling brand brand. House Liquor old products in your new marketing success, once again proved that: white wine industry has entered an era of marketing winning. The following wine marketing by your government documentary, for resolution. Zhengzhou model market, occupying a bridgehead into the national market ‘Sichuan’s packaging, advertising, Shandong, Guizhou and wine quality’, since ancient times ‘wine in Guizhou’ one said. ‘On Wine’ is the trump card in Guizhou, one of wine, but wine is an expensive House classic wine. But why your government has always Sung Guizhou corner liquor? Through research, we found that the status of your House wine difficult, the most fundamental is the lack of marketing. To this end, we