Of war and Marketing Dialogues.docVIP

 PAGE \* MERGEFORMAT 20 Of war and Marketing Dialogues Articles correspondent bridge, ‘Business Times’ reporter Wani Reporter: Have you ever published in a magazine article about TCL Zhengzhou Zhongyuan regional market companies to develop successful practices, which focuses on the principles of war, the military and commercial competition principles are identical in nature, both of which are very isomorphism, and why? DU Jian-Jun: In the long river of human history, ethnic and national armed confrontation between the nation between different interest groups within the armed confrontation, almost ceased, the history of human progress can be said is that a history of war. War is essentially a class, group against another class, group competing interests, but rather its external representation is the individual’s survival or extinction of life, so the activities of the human survival in the war has greatly stimulated the desire of human wisdom potential military thinking has thus become the history of human development, one of the most valuable asset. After the Cold War, the world gradually formed a unified large market, economic competition to replace military competition has become the trend of the times. As a tool, business competition, more civilized, human costs are also much less, but both are the same in essence, this is because: one, the two serve the same purpose, are designed to grab resources, share resources, ; 2, possession of resources of the real aim is to fight for survival and, therefore, there is an elimination and being eliminated, occupation and the occupied, the final results are involved in the survival or extinction, strong or weak issues. People often say that ‘stores in the battlefield’, we can see the cruelty of commercial competition, complexity, is also no less sharp little war; military war many of the terms such as’ strategy ‘,’ strategy ‘,’ strategy ‘,’ team ‘,’ high ground ‘and so on are directly introduced in modern commerc