Off Promotions show up.doc

 PAGE \* MERGEFORMAT 12 Off Promotions ‘show’ up Reporter │ Zhao Ping Invited guests │ and the depth of entrepreneurial marketing team Jun Li Guohua Beijing Huiyuan Juice Beverage and Food Group, Wang Hongwei Terminal marketing real expert CHEN Jing Huang, senior purchasing manager stores Store promotions staged outside every day, often you just ‘show’ strike my debut. However, if you are off-site promotions ‘show’ look, I also competed busy ‘show’, while the promotional site deserted, then simply fail to outside marketing purposes. Carried out off-site promotions, the goal is to attract more consumers, the products involved in the field experience and a deeper understanding of the characteristics of the product, and strive to pull as much as possible on-site consumption. Therefore, the off-site promotions can play should be more emphasis on practical aspects, such as the use of promotional props, promotions, team training, to create a warm atmosphere at the scene hot, so that as many consumer products visible, tangible, in order to remember the product and select the product. Props articles: Off-site promotional props are not possible, however, results from the overall view of promotional activities, promotion of the use of props is connoisseurship. Off-site promotional effect, with the props site layout is very much related momentum. This requires in the selection of promotional props must pay attention to highlight the promotional theme, which is marketing the site’s main colors used props must be highlighted. For example: over the venue full of colorful flags, ground red carpet, the middle a lot of sun umbrellas, arches, banners; stage structures, etc. will play a prominent role. Promotional site and create an atmosphere of props arches, tents, sun umbrellas, knives, flags, theme backdrops, stage, air float, banners, television, vcd and other materials, pay attention to whether all in their place, a structured. For larger gas mode, arch, the