On placement.docVIP

 PAGE \* MERGEFORMAT 8 On placement Concepts and Categories Placement, refer to the product or service representative visual symbols into the audiovisual media in a stealth mode of transmission, this approach can be applied to movies, television dramas, variety show programs, newspapers, magazines, online games, mobile phone SMS, or even literature, this article only some TV ads to explore implantation. TV product placement can be divided into film and television drama and variety show programs implants implanted in the film and television drama, the most common methods are lines embedded expression, close-up lens, to provide such role-playing and scenarios, variety show program, implanted more abundant form of advertising, and more directly, the main title, to provide prizes, props and billboards and other programs. History and Origin Placement of advertising in the form of sublimation, is the inevitable product of the advertising industry, the media and advertising company needs, but also the reality of advertisers brand communication needs, placement cartoons began in 1929 lt;lt;strong sailorgt;gt;, Bobby Popeye eating spinach, canned spinach is to do a promotion, product placement into the country for nearly 20 years, Feng Xiaogang is China’s first man to placement in 1992, he shot the drama “ “Edit the Ministry of” The Storygt; to implant a hundred dragon mineral pot of advertising, and make it a great success. In recent years, movies, television dramas, variety type of program placement in common, Tiger Spring Festival Evening show is pulled off advertising, product placement for a substantial rise of the potential, both of which advertising and other environmental changes objective factors, there are advertisers subjective aspects of brand communication needs in general are the following reasons: I, along with economic development, the spread of advertisers growing demand fueled by the advertisers, from a variety of advertising overwhelming