On the driving force of cultural products.docVIP

 PAGE \* MERGEFORMAT 5 On the driving force of cultural products I, as TD brand marketing consultant, in recent times has been receiving a lot of companies on corporate culture construction consulting. Been associated with different business owners in the communication, the nearly 8 percent of business owners why do corporate culture original intention was to: pool staff, of course, the author has been the emphasis on corporate culture should be the starting point of their own, as you read for themselves, rather than to soak sister, as is the company’s corporate culture must be an intrinsic behavior, but more importantly, the floor, the only way to achieve the corporate culture, while able to enhance cohesion, because through the company’s internal culture that allows employees perceive, produce attractive, not just for employees to do corporate culture in here, We are not talking about corporate culture, corporate culture is the reason mentioned because it confirms the author ultimately more about marketing to return cultural assertion. simply, I want to say that corporate culture is a stage, is now more more awakened consciousness that affect employees with corporate culture, in fact, more, this culture for products with greater driving force. Cultural force in the product that point, do a better brand of tobacco and alcohol, perhaps, with the advertising policies related to alcohol and tobacco are not allowed to directly promote their selling point, as you can not say how much of your natural tobacco planting environment, Your sense of how carried away, like liquor drunk, in accordance with regulations, the company found that the best advertising channel is speaking culture, so they had to fly the cultural heart of white sand, with a dream to pursue cultural Yang, with JLF welfare culture, with the Confucian family home culture. I have been in the early stages of product usp directly promote the product will be better, which will help open up the market