On the home appliance chain store management of dealer.docVIP

 PAGE \* MERGEFORMAT 11 On the home appliance chain store management of dealer The retail industry has been forced to completely open the impact of foreign investment in order to ensure future competitiveness, in order to purchase can also be forced to be a better price, the domestic home appliance chain enterprises to further enhance the speed of expansion. Home appliance chain in 2004 already accounts for household appliances retail market share of 40%, a city of Happy Valley enclosure is also facing saturated home appliance chain in the leading pack began to focus to secondary and tertiary markets offset continued to increase the number of shop . At present, although some producers is to choose the direct operation of retail stores, distributors, primarily responsible for logistics and distribution, but there are some products, particularly small household electrical appliances are based on the strength of the main dealers, but also have a certain profit margin. So how do you make the appropriate adjustments to make their own resources and the reach between the development of home appliance chain coordination, avoid conflict, and better management of new types of retail terminals, the following combination of my own experience and observation to give some suggestions. Provide a suitable product Home appliance chain stores to take advantage of the limited area of resources, stability and maximize profits, while the cash flow right into the brand and the product has certain restrictions. With too high a price to pay some of the existing products into chain stores might as well jump on fixed ideas, to find more suitable products. Home appliance chain brands within the mix of goods for a single high-value products, generally would not choose weak brand, only in some regions would be slightly adjusted according to local conditions, the overall point of view, a number of large home appliances brand in the home appliance chain in weak sales are difficult to ob