On the Hotel Green Marketing.docVIP

 PAGE \* MERGEFORMAT 13 On the Hotel Green Marketing [Abstract] save energy, reduce consumption and protect the environment, advocate green consumption, provide green services, will become an important strategy of China’s hotel industry. As a ‘green management’ one of the core of the green marketing trend is also driven by environmentally friendly production, in the green consumer trends to develop. [Keywords:] green marketing; green consumption; Hotel Marketing Create a ‘Green Hotel’, take the road of sustainable development has become the 21st century, the development of hotel industry, the inevitable choice. People in the production and consumption process, more and more attention to resources and environmental protection. While the big hotel like energy consumption and serious pollution of the weight to the ecological and biological cause serious damage to the environment but it can also bring about different degrees of implicit or explicit pollution and waste of resources. The establishment of China’s sustainable development strategy, from the policy, on the behavior of China’s hotel business standards require hotels must implement marketing green; the trend of international environmental protection also have a significant impact on our hotels, hotels in accordance with international environmental standards required engaged in marketing. Environmental pressure at home and abroad, China’s hotels should foster awareness of green marketing. 1, green marketing Green Marketing is in the green consumer driven generated. ‘Green consumption’ concept is broad, mainly refers to the consumer, not only of our generation to meet consumer demand and security, health, but also future generations to meet consumer demand and a safe and healthy. It has three meanings: First, the consumer advocate consumer choose to uncontaminated or contribute to public health, green products. The second is to focus on the consumption process of garbage disposal, do not cause environ