On the economic environment Experience Marketing Strategy Innovation.docVIP

 PAGE \* MERGEFORMAT 12 On the economic environment Experience Marketing Strategy Innovation Abstract: The Experience Economy is the future economic development trends, concerns and research experience economy will be China’s enterprises are of great significance. In this paper, a case, this paper analyzes the characteristics of experiential marketing, experiential marketing strategy combination with the traditional marketing mix differences in the final analysis of the experience, innovative marketing strategy methods, focus on experiential marketing companies have a certain significance as reference. Keywords: Experience Economy and Experiential Marketing Strategy Innovation Flexibility in the case of living currently in front of many of the seemingly profound things are easy to understand that people can be immediately understood, for experiential marketing as well. Let us cite an example close to: Beijing Jian Wai SOHO has a dark restaurant, business hot. Normally dining restaurant should be a convenient place: bright and clean, warm environment, food color, the smell and taste, can be well positioned to meet people’s dining needs. And this not see that the light inside the dark restaurant, guests should be feeling out of progress, along with dinner between friends can not see each other’s faces, can not accurately determine the location of the table serving dish, or even impossible to use fork and knife and the direct clutch. Is such a restaurant business is on fire, and guests enjoyed a wonderful meal in the dark feeling: In this dark environment, guests can open their hearts, there is no distance from the exchange, do not worry gaffe. This restaurant has the dark through the introduction of Ariel Sharon and other innovative programs to make businesses more prosperous, and soon opened a six or seven stores. The Dark Restaurant is not just selling food, and more are selling a dining experience for dinner guests to experience the meaning more than fo