On the color-based clothing brand marketing strategy.docVIP

 PAGE \* MERGEFORMAT 9 On the color-based clothing brand marketing strategy [Paper Keywords] Color Fashion Marketing [Abstract] aesthetic of color in clothing have a pivotal role. Color throughout the garment production and marketing of all aspects, is to elevate the brand value of the most effective way the article from clothing logo, clothing, market positioning, product packaging, apparel, clothing display of four, set the color in the clothing and analysis on the use of brand marketing. Color in fashion design occupies an irreplaceable important role, like the soul, like fashion design, good use and to convey to our shock, far more than verbal communication. Clothing colors with a practical and decorative, but also with certain social attributes, it can not only distinguish the wearer’s age, gender, personality and career, but also that the wearer’s social status. different shades of color can evoke the experience of life associated with various associations, clothing direct service on others, for the color of choice with great flexibility in deployment of space, beautiful color patterns can be difficult to envision given the charm of clothing. As a matter of the representation of color, to bring visual impression, the most profound impact is also the richest , plus a variety of colors and have different symbolic meaning, determines the color is all the fashion elements that best reflects the psychological element of human consumption from the consumer point of view, the final selection decision factors are not only based There is more color. First, the color in the clothing brand identity on the use of The visual image of the brand must be unified, stable, and this is an important condition for the brand to attract consumers one general, the visual image of the brand’s first color in seconds to create the impression, then consumers will comprehensive look at the visual image of the text, graphics and color of the overall composition can be s