On the application and promotion of marketing management information system problems and countermeasures.docVIP

 PAGE \* MERGEFORMAT 21 On the application and promotion of marketing management information system problems and countermeasures Abstract: Power Marketing is the power company’s core business, and power marketing management information system is an important technology in power marketing tool. Marketing management system for the carrier to achieve marketing integration, refinement and standardization management, full support for marketing full-service, full-service customer support whole process of management and marketing assets for the effective transfer of customer value and customer service, quick response to provide technical support. applications for marketing management information system, to promote the key issues in-depth analysis, and proposed the corresponding solving strategies. Paper Keywords: marketing management information system, promote the use, power companies In recent years, with China Southern Power Grid Enterprise Information Integration Project and the work progresses, the power supply enterprise rising level of marketing information, marketing management information system covering all aspects of marketing operations, to achieve a “service-oriented positioning, business-type control , group operation, integrated management of the “target, but the marketing management information system to promote the application relates to all aspects of business, participate in a wide range of departments, staff input and more complex aspects of the process, so do business promotion marketing management information system more difficult this paper, Southern Power Grid Company integrated marketing management system to promote the application as an example, the power supply enterprise marketing management information system to promote the application of the key issues are analyzed, and the corresponding solution strategy. First, the establishment of a multi-level response system promotion, application and maintenance organizations Marketin