On the application of experiential marketing.docVIP

 PAGE \* MERGEFORMAT 8 On the application of experiential marketing One. The scope of experiential marketing, and implementation steps (An application of experiential marketing 21st century, experiential marketing, marketing, development of the industry to become the new trend, is a powerful weapon for enterprises to participate in competition, its implementation will inject new vitality into the company’s marketing activities, but the implementation of experiential marketing must adapt to the needs of the market economy, enterprises must from the actual market demand conditions, targeted planning and decision-making to select the most adapted way to experience market demand, so that enterprises in the fierce market competition in a dominant position. In general, experiential marketing in the following market situations apply. 1 new products to market For companies just listed new products, the customer is very strange, and not too similar to the consumer experience, while they very few people willing to become the first person to eat crab, so companies do more advertising campaign, can not a wide range of increasing consumer participation. At this point you need to participate in experiential marketing, the most direct way to make customers understand the role and performance of products, eliminating customer concerns in the new types of products introduced to the market in general before Enterprises can use the ‘free’, ‘taste testing’ and other promotions to attract the attention of consumers so that they understand the full range of products to enable them to actively participate in marketing activities, the overall market for the product basis. 2 has a ‘distinctive selling point’ of the improved new products The emergence of new products on the market is often the original company in the market, based on their style and performance improvements in areas such as derived from such products as the customers are not completely familiar with the